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Things to Do in Gulf Shores, Alabama

Attractions abound in Gulf Shores, where the sunny weather and white-sand beaches attract vacationers year-round. Whether you’re an outdoor enthusiast, culture junkie or family of six, you’ll find and endless variety of unforgettable things to do in Gulf Shores, Alabama.


With dozens of fishing charters departing daily and the longest fishing pier in the Gulf of Mexico, Gulf Shores is a top destination for anyone looking to reel in a big catch in tropical waters. For fishing charters, try Miss Briana or Distraction Charters and for more information of fishing in Gulf Shores, check out the city’s Gulf Shores & Orange Beach fishing guide.


You’ll find more than a dozen courses along Alabama’s Gulf Coast—everything from casual pitch & putt to prestigious PGA-quality links. Among the area’s most popular and acclaimed courses are the Arnold Palmer-designed Craft Farms and the top-rated Kiva Dunes, both of which are just a short drive from our hotel.

Five-Star Spas

Relax and rejuvenate at one of the many spas in Gulf Shores, where you can treat yourself to a hot stone massage, anti-aging facial or deluxe manicure. Popular local full-service spas include SPAtacular Skincare & Health Wellness Center and Seeds of Life Day Spa.

Alabama Gulf Coast Zoo

Get an up-close look at more than 500 exotic and fearsome animals including lions, tigers, bears and reptiles at the world-class Alabama Gulf Coast Zoo. The extensive compound is also home to a petting zoo and host to seasonal animal encounters and interactive animal shows during the spring and summer.

Gulf Adventure Center

Located just one mile from our hotel, the Gulf Adventure Center delivers exactly what the name promises. Choose your own adventure on a hummingbird zipline, paddleboard or kayak to see Gulf Shores like you’ve never seen it before.

Waterville USA

Located just one mile from our hotel, Waterville USA is a 20-acre waterpark and amusement park boasting the best collection of water rides on the Gulf Coast—everything from the laid-back “Lazy River” to the high-speed “Jet Stream”. The amusement park area features go-carts, mini golf, kiddie rides and more. It’s the all-around perfect family vacation attraction.

Freshest Seafood on the Gulf Coast

Seafood lovers, there’s no better place to tantalize your palate than Gulf Shores, where you’ll find dozens of top-tier restaurants serving fresh-from-the-boat seafood. Some will even cook your catch for you! You won’t have to wander more than few blocks from our hotel to find the best restaurants—browse the Gulf Shores Dining Guide to plan your culinary itinerary.

Gulf State Park Pier

At 1,540 feet, the Gulf State park Pier is the longest pier on the Gulf of Mexico and the perfect place for an afternoon stroll or some inshore fishing. It’s wheelchair accessible and features a bait & tackle shop, fish cleaning station, concession, shaded picnic area, lights for night fishing and restrooms at the entrance and mid-point.

The Wharf

Located in the neighboring city of Orange Beach, the Wharf is a one-stop shopping and entertainment destination featuring a locally-owned boutiques unique restaurants and a 112-ft. Ferris wheel. Its 9600-capacity amphitheater is regularly host to high-profile concerts, having welcomed acts like John Mayer, Tim McGraw and Kenny Chesney.